The Jump Moment
What does it take to go from dreaming to doing?
The Jump Moment.
Every creative who’s made the leap to freelance has had a Jump Moment. Sometimes it’s a bold, unmistakable event. Other times, it sneaks up slowly, shaped by life’s circumstances or a quiet realization.
And if you’re dreaming of turning your creative hobby into a business, chances are you’re searching for that moment, wondering, “Is now the time to jump?”
In each episode, I sit down with creatives and entrepreneurs to explore their Jump Moment—the fears they faced, the courage it took, and the lessons they learned along the way.
These stories will inspire you, show you that you’re not alone, and give you the tools and confidence to take your next step.
Your Jump Moment might be just around the corner. Let’s get you ready for it.
The Jump Moment
From Wish to Will - How Cody Lutz Made the Jump to Entrepreneurship
In this episode of The Jump Moment, Cody Lutz shares how he moved from corporate leadership to full-time entrepreneur — and how a powerful mindset shift helped him overcome fear, redefine risk, and bet on himself. We talk about launching before you’re ready, pivoting your offer based on real audience needs, and why identity change is the foundation of every major life change.
Episode Highlights:
- Why Cody shifted from a “wishful” mindset to a “will” mindset
- The false sense of security many employees live under — and how freelancing can actually reduce risk
- How financial discipline gave Cody the freedom to take the leap
- Why launching a business means listening, pivoting, and staying open to better opportunities
- The power of rooting your work in a deeper calling or conviction
About Cody Lutz:
Cody spent 8 years running conferences around the country for a 9-figure non-profit in my 20s. Reinvented myself during COVID and got a tech support agent role in a small tech company. Became the department head a year later and tripled the department in 3 years. Made THE JUMP into full-time entrepreneurship in July of '24 to build Backyard SHREDS (home fitness for men) and now also coach other ambitious men in their own journey from "wantrepreneur" to "entrepreneur".
Connect with Cody Lutz:
Website: http://backyardshreds.com/
LinkedIn: https://www.linkedin.com/in/thecodylutz/
Instagram: https://www.instagram.com/backyardshreds/
Youtube: https://www.youtube.com/@BackyardSHREDS
Explore the Jump to Freelance community, 1:1 coaching, and more at jumptofreelance.com. Take your first step today!